Our region has a distinct culture, lifestyle, and economy. We have some of the country’s fastest growing industries including advanced manufacturing, life sciences, agribusiness, renewable energy, aerospace and defense, and information technology. Besides having great jobs, West Michigan has a low cost of living, which makes it a great place to start a career, raise a family, or retire. Urban city, small town, or rural areas—the West Michigan region has a diverse set of communities catering to everyone. No matter where you live, you’re just a quick drive, or maybe even a short walk, from work, schools, volunteer opportunities, and cultural events. Many towns and attractions in our region repeatedly top national “Best of” lists. There’s plenty of fun to be had too. Whether you’re into outdoor recreation, arts and music, professional sports, or the local food scene, West Michigan has exciting activities no matter what your idea of “fun” is. Blue waters, pristine beaches, craft breweries, delicious eateries, miles of trails, top-notch museums, charming shops, and professional sports will keep you busy through the four beautiful seasons in West Michigan.